NoBob was founded by a mother in Chicago who is reinventing the way children and adults nap while traveling. With its patented NoBob and NoBobAir the founder focuses on ending the constant bobbing associated with sleeping in a sitting position. Together with her entrepreneur husband they focused on building products that make traveling better for everyone and have put a phenomenal team together to help bring the products to market.


Didi Friedman

After putting herself through Florida State University she started her career selling cars to humanitarian aid organizations in Ethiopia. Back in the United States she completed her Masters of International Management and transitioned her career to a become a hard working pharmaceutical sales representative. Even though it was a financial struggle, she decided to take time off to raise her kids. While driving, it pained her to see her kid’s head’s bob incessantly and she saw the need for NoBob.


Doron Friedman

Doron is an entrepreneur who loves working on industry changing ideas and leading companies from startup through growth stages. Along with his cofounders Mathew and Zachary Hyman he is currently running SpotOn, a leading marketing and loyalty platform for small to mid-sized businesses.  Prior to SpotOn, he was founder and CEO of Arroweye Solutions, which has been selected as one of the Top 100 worldwide technology providers to the financial services industry as ranked by American Banker. He has also co-authored 11 Patents.


Brad LaRocco

Brad has obtained degrees in American Studies from Colorado State University and Advanced Film Production/Producing from Tribeca Flashpoint College, and has gained professional and technical experience in producing, directing, cinematography, and editing through on-set production and real world experiences. He has developed projects for notable professional clients such as Harley Davidson, Tribeca Flashpoint College, TeacherCare, Women Tech Founders, United Way and many more. Bradley is also an instructor at Tribeca Flashpoint College and the founder of the Chicagoland based media production company Missing Button Entertainment.


Liliana López

Illustrator and graphic designer, or perhaps just a kid trapped in an adult’s body, Liliana loves creating endearing characters that burst into life with personality. 

With over 5 years experience in the design field, her main passion and skills are illustration and typography. She has mainly worked on projects for children and the young public, creating illustrations for editorial, products, toys, packaging, textiles, and also illustrations for educational apps.